content-marketing | St Louis Drones

If your brand lives in crowded feeds and busy inboxes, clarity and scale are your unfair advantages. Aerial cinematography does both. It reframes familiar places, reveals patterns a handheld camera can’t see, and delivers thumb-stopping motion that quietly signals “this is a serious operation.” As a videographer, photographer, and producer at St Louis Drones, here’s a practical playbook of low-lift, high-return ways to plug drone content into campaigns without blowing up timelines or budgets.

Why aerial works (and when to use it)

Instant context: One five-second top-down shot can tell viewers where they are and why it matters—no lower thirds or exposition needed.
Authority on sight: Aerials communicate operational scale (campus, fleet, footprint) and safety culture—useful in B2B, construction, healthcare, logistics, and manufacturing.
Editorial contrast: Cut between ground-level human moments and elevated perspectives for a cinematic rhythm that keeps viewers watching.
Platform-native motion: Short, stable, looping drone shots perform well as LinkedIn headers, web hero banners, and vertical teaser reels.

12 easy wins you can deploy this quarter

Hero banner refresh – A 6–8s slow push-in over your headquarters or jobsite as the homepage hero. Export a lightweight, muted-loop MP4 and a still fallback.
LinkedIn loopers – 5-second orbits of your facility, fleet, or signage for use as pinned posts and profile covers.
Campus/plant flyover – Label major buildings with clean motion-tracked callouts; great for recruiting and investor relations.
FPV office walkthrough – Micro-drone tour of your lobby → production floor → team spaces. One take, big energy.
Product launch “reveal” – Start low behind an object, rise to unveil the product in context (rooftop solar, EV charger, retail buildout).
Event recaps – Elevated wide shots establish crowd size and layout; combine with ground reactions for sponsor-friendly social cuts.
Project milestones – Monthly “same-path” flyovers or top-downs to show progress for construction, civil, or energy projects.
Safety & training snippets – Quick aerial context at the start of a training video helps orient learners to site hazards.
Customer testimonial openers – 3–4s exterior establishing shot of the client location before cutting to the interview.
Map overlays & motion graphics – Animate routes, coverage areas, or service radii over aerial plates for sales decks and RFPs.
Short verticals (9:16) – Crop-safe framing for Reels/TikTok/Shorts; think “one maneuver, one message.”
Before/after showcases – Roof repairs, landscaping, facade upgrades—split-screen aerials make transformations obvious.

Shot recipes that always look expensive (without being difficult)

Parallax orbit: Slow side-to-side movement around a subject; foreground elements create depth.
Top-down “blueprint” pass: 90° straight down; pause above key features for animated labels.
Reveal rise: Start hidden behind architecture or signage; ascend to reveal the full scene.
Leading line track: Follow roads, conveyor lines, or utility runs to guide the eye toward your CTA.
Indoor micro-FPV: Palm-sized, prop-guarded drones weave through tight spaces for dynamic tours—no post speed ramps needed.

Tech notes: Fly at 24/30 fps for cinematic looks; 60 fps only when you intend to slow-mo. Use ND filters to keep natural motion blur. Avoid harsh midday sun when possible; blue hour adds polish to glass and signage.

Funnel-first planning

Awareness: Short, emotive aerials (5–10s) for paid social and homepage hero.
Consideration: 30–60s overviews with animated callouts and on-screen stats.
Conversion: Case studies with aerial + interviews + graphics (2–3 minutes).
Loyalty/Recruiting: Culture-forward FPV tours and milestone updates.

Compliance, safety, and approvals (so your legal team sleeps at night)

FAA Part 107 licensed pilots, airspace checks, waivers where required, and documented pre-flight risk assessments.
Location permissions and site safety coordination (PPE, spotters, radio comms).
Privacy and brand control—no identifiable data in sensitive areas; review raw selects before anything leaves the site.
Indoor operations—FAA rules don’t apply indoors, but our own safety SOPs absolutely do.

Aerial + ground = the winning edit

Best-performing pieces pair a few surgical aerials with strong ground coverage. Consider this simple, proven structure:

0:00–0:04 – Aerial reveal (context + scale)
0:05–0:20 – Ground human moments (faces, hands, product in use)
0:21–0:35 – Aerial callouts (features/footprint)
0:36–0:45 – Social-ready tagline & CTA card

Post-production that multiplies value

Deliverable sets: 16:9 master, 1:1 square, 9:16 vertical, plus a 6–8s loop.
Graphics: Clean lower thirds, map pins, tracked labels; keep brand fonts and safe zones consistent.
AI assists: Noise reduction, smart reframing to vertical, object tracking for labels, speech cleanup on interviews, and versioning at multiple lengths for A/B tests.
Asset reuse: Turn one shoot into a site hero, three social shorts, a slide background, and a sales deck screenshot.

Measuring impact (so the work pays for itself)

Before/after benchmarks: Hero banner dwell time, scroll depth, and CTA clicks.
Social: Hook rate in first 3 seconds, average watch time, saves/shares.
Sales enablement: Deck adoption by reps and influenced pipeline tied to pages with aerial content.
Recruiting: Application starts following campus/plant tour posts.

Budget & timeline, simplified

Essentials (half-day): One location, pilot + camera op, 3–4 core maneuvers, 15–30s edit + stills.
Enhanced (full-day): Multiple locations or indoor + outdoor, aerial + ground crew, 60–90s edit, social cut-downs, graphic labels.
Integrated (multi-day): Phased construction progress, executive interviews, full graphic system, deliverables for web, social, and events.

Lead time for permits/airspace varies; we handle that paperwork while your team finalizes messaging.

Common pitfalls to avoid

Over-using drone shots (they’re seasoning, not the whole dish).
Flying at noon in harsh light.
Speed-ramping everything (feels gimmicky in B2B).
Skipping permissions or safety briefings.
Forgetting captions/alt text for accessibility.

Your quick-start briefing (copy/paste to kick things off)

Goals: What should viewers think/do after watching?
Audience & platform: Web hero, LinkedIn, trade-show loop, recruiting, etc.
Locations & sensitivities: Addresses, no-fly/sensitive areas, interior access.
Must-show: Products, signage, teams, partners, milestones.
Brand guardrails: Fonts, colors, lower-third templates, logo safe area.
Deliverables: Aspect ratios, durations, stills, captions, graphic callouts.
Timeline: Launch date and any permit deadlines.
Point people: On-site contact, safety lead, brand reviewer.

Why partner with St Louis Drones

St Louis Drones is a full-service professional commercial photography and video production company with the right equipment and a seasoned creative crew for successful image acquisition. We offer full-service studio and location video and photography, editing, post-production, and licensed drone pilots. We customize productions for diverse media requirements and repurpose your photography and video branding to gain more traction across channels. Our team is well-versed in all file types, media styles, and accompanying software, and we use the latest in Artificial Intelligence across our services. Our private studio lighting and visual setup is perfect for small productions and interview scenes, and the studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—to ensure your next video production is seamless and successful. We can even fly our specialized drones indoors. As a full-service video and photography production corporation since 1982, we’ve partnered with businesses, marketing firms, and creative agencies across the St. Louis area to deliver marketing photography and video that performs.